A quality watch, modestly priced.
That’s the dream.
Natty enough for the office, casual enough for everywhere else.
All that in a single timepiece: Martenero, designed and assembled in the USA and taking orders now.
Think of these NYC newcomers as this year’s Shinola: an upstart brand focused on quality, clean design and handsome ruggedness, all at an affordable price.
The two initial models: Ace, a new take on the classic pilot watch, and the Founder (inspired by “entrepreneurs who get sh– done”).
Both offer clean design with some nice flourishes: a mix of Arabic numerals and arrows on the former; a “warning track” to mark a change of the hour on the latter.
The specs: 100-meter water resistance, no batteries and customization. You can personalize the dial, hand and strap colors.
These are limited-edition timepieces, capped at 1,000 each and individually numbered. Each one comes with both a hand-cut and -sewn leather strap and a waterproof nylon strap.
Watch and learn.
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