The stately box truck.
Throughout the years, it’s brought the world to you: FedEx packages. UPS packages. Even tacos.
And now it’s bringing you an entire menswear store, including custom suits.
Introducing the Tailor Truck from men’s suiting experts Arden Reed, taking to the streets of San Francisco starting today.
The Truck’s purpose is twofold: it’s a showcase of Arden Reed’s classic lined suits and fitted shirts.
And, more importantly, the Tailor Truck hides a custom-designed 3D body scanner, which will take your measurements with soulless, Terminator-like efficiency.
Just step behind the dressing-room curtain, strip down to your skivvies and stand in awe as a computer does the rest (with utmost respect) in a mere twenty seconds.
Body scan in hand, all that’s left is choosing your threads and counting out six weeks on your calendar for delivery.
No measuring tape. No tailor awkwardly fondling your dangling castanets.
The Tailor Truck will be making its rounds to offices by appointment (booking now) from the 8th to the 12th before parking at The W San Francisco on the 13th for two days of walk-up service.
The truck stops here. And your wardrobe starts.
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