The year is 2020 and people are still making new dating apps.
Even I, a person who has actively used and publicly championed dating apps for the entirety of my adult dating life, find this incomprehensible. The mainstream players of the dating app world have long since been determined with little to no room for serious competition, life and love as we know it is on the verge of near total collapse, and a viral pandemic has made dating strangers more dangerous than ever. And yet, day after day, the industry continues to churn out new dating platforms, as if creating a highly specific online dating community for the most niche and absurd of interests is the answer to all our problems.
Which brings us to Tesla Dating, the new dating app exclusively for Tesla owners looking for love, because, as the brand’s tagline states, “You Can’t Spell LOVE Without EV [electric vehicle].”
If that sounds like a joke, that’s because it started out as one.
“To be honest the site was put up as a joke,” Tesla Dating founder Ajitpal Grewal told Mashable’s Anna Iovine. But after seeing how much traction the site was getting, Grewal got busy turning that joke into a reality, which to be fair, seems pretty on-brand for 2020. Grewal has already drawn up prototypes for the app’s interface, and you can pre-register for early access to the platform now — but you’ll have to prove Tesla ownership first.
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I will admit that I have gone on a date with a man from a dating app almost entirely because he had a Tesla. Sorry, but getting to say, “He has a Tesla,” at least once in your life is on many straight women’s dating bucket list. But apparently the Tesla owners of the world aren’t just looking to woo gold-digging have-nots like myself. They want to experience life and love with someone who really gets them — someone who also owns a Tesla.
Grewal told Iovine he got the idea for a Tesla dating platform after realizing something many of us have long suspected: for Tesla owners, owning a Tesla is kind of their whole deal.
“It seemed like once they became a customer, that’s all they wanted to talk about. It became a big part of their identity,” Grewal said. “It hit me, these people would be perfect for each other.”
Did the world really need yet another absurdly niche dating app? Probably not! But did Tesla owners need a safe space where they could connect romantically over their shared passion for owning a Tesla and absolutely nothing else? Apparently they did. Congrats to the Tesla owners who can finally find love among their own kind.
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