Pumpkin creep is a thing, and Starbucks is embracing it.
Declaring August 27th “the first day of Fall,” the coffee giant announced the very early release of all of its pumpkin-spiced food and drinks, including the Pumpkin Spice Latte (PSL), Pumpkin Cream Cheese Muffin, pumpkin scones, pumpkin spice madeleines and the brand new Pumpkin Cream Cold Brew. The Salted Caramel Mocha and Cat Cake Pop also return.
This follows a move by Dunkin’ (formerly Dunkin’ Donuts) rebranding a few of their stores as “Pumpkin” a few weeks back and offering new pumpkin-themed products.
“Starbucks loves fall so much that we’re extending the shortest season of the year by nearly a month,” announced the company in a press release, ignoring science.
Kowtowing to fall fanatic “beleafers,” the coffee brand is releasing its first new pumpkin cold coffee beverage since 2003. The Pumpkin Cream Cold Brew is made with cold brew, vanilla and finished with a pumpkin cream cold foam “made with real pumpkin” (nice to hear, because that’s not always the case) and a dusting of pumpkin spice topping.
The new Cold Brew has 250 calories and costs $4.45 for a grande.
Can’t make it to one of the seven different Starbucks on your block? The company recently released a pumpkin spice creamer to grocery stores.
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