Hungryroot Is Part Organic Grocer and Part Meal Delivery Service

It'll minimize your weekly food angst, but is it worth the price?

An array of items from the online grocery store Hungryroot

Meal kits? Grocery store? Hungryroot is somewhere in-between.

By Kirk Miller

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You don’t know what you want to eat, but you want to keep your meals healthy, not spend an exorbitant amount and still fill up your pantry? If you’re indecisive and time-poor (with good food intentions), you may want to check out Hungryroot.

Somewhere between an online organic grocery store and a meal delivery service, Hungryroot occupies an interesting niche. For this food subscription service, you’ll need to do some kitchen prep, but the idea here is to keep things as simple and generally healthy as possible while offering a modest amount of food choice and meal customization. 

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It’s an interesting middle ground. You’re not popping ready-made meals in the oven, but you’re also not dealing with an hour-long recipe featuring 20 ingredients. You’re also not picking and choosing your individual groceries (a la Instacart) unless you really want to go to all that effort — but Hungryroot’s Food Profile, based on your preferences, is meant to take care of that task. 

And you’re certainly not dealing with name brands, unless you haunt the local food co-op or shop the specialty aisles of Whole Foods. These are smaller, organic and health-conscious brands, even if you’re dealing with something as simple as a muffin or a jar of sauce. It’ll take time to find what works.

So we took some time — a few months, off and on, with Hungryroot. Our thoughts, below: 

How it works:

Once you sign up — this is a subscription-only service that’ll arrive weekly unless you pause, skip or cancel — Hungryroot asks you a few things about yourself (how you like to eat, your dietary needs and goals, etc.). From there, the company will deliver all the food you need for the week, along with recipes that put your ordered food to use. 

Note: You can always edit the individual selections or change your Food Profile if your diet changes. I just chose not to.

The groceries are purposely nutrient-dense, fresh and free of artificial preservatives, sweeteners, colors, trans fats, hydrogenated oils and modified food starches. Which means you’re not going to recognize a lot of the labels. The company also offers a smaller amount of beverages and ready-to-eat options, but this is really about getting a few boxes of weekly groceries that you don’t really have to spend too much time thinking about — and also getting a plan on how to use them via a virtual cookbook that contains several thousand recipes.

You can pick your selections or see what’s coming either on the Hungryroot website or via an app. The service is available in 48 states and D.C.; availability of some items can be based on where you live. 

What works:

A typical Hungryroot recipe
Hungryroot

What kind of works

What needs work:

Final impressions:

If you’re like me and food is simply the fuel you use to get through your day, Hungryroot works on convenience. It also offers a healthier alternative to takeout (and a healthier alternative to the way I cook). Most of the food and meal options were decent if not memorable; then again, the 5-10 minutes everything took to prep more than made up for the lack of superlatives.

It is a little pricey — certainly cheaper than ordering out but more expensive than hitting the local grocery store. But if your time is precious and your meal expectations modest, Hungryroot offers a healthier alternative (food-wise and mentally) to most dedicated meal kit plans.

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