If you want to know how current and former National Football League players, league executives and other team personnel from across the NFL feel about the ongoing Antonio Brown saga in Oakland, you’re going to have the chance to ask.
As part of the league’s latest fan outreach effort, the NFL and Reddit have agreed to a partnership which will include people who are associated with the league taking questions from users in the site’s popular “Ask Me Anything” (AMA) discussion format, according to The Wall Street Journal.
The deal, which also includes agreements on content and advertising, means the series of AMAs will start this season and it will be up to individual guests if they choose to answer controversial questions or not.
“Generally, the participants will be representing themselves, first and foremost, and not necessarily the views of the NFL,” NFL VP of digital media business development Blake Stuchin told The WSJ. “But the bulk of the conversations we have seen on Reddit—and the bulk of what people generally want to talk about—is core football. Anything beyond that, it’s really no different than the comments we see on any user-generated or social platform.”
The AMA discussions will take place once a month, but that number could grow over the course of the season.
It seems the NFL is hoping to appeal to a digital audience outside of sites such as Twitter and Facebook as the league reached another deal with social media video app TikTok earlier this week.
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