Los Angeles Rams Unveil New Logo as Part of Rebrand

The Los Angeles Rams are making some big changes this offseason.

Days after releasing star running back Todd Gurley, the former face of the franchise, the Rams unveiled a new logo this week.

Similar but substantially different from a previous logo that was leaked online and panned by fans, the new logo is a return to the Rams’ old colors of “Rams Royal” (blue) and “Sol” (yellow).

Los
Angeles
Rams pic.twitter.com/n8q4KDUZeJ

— Los Angeles Rams (@RamsNFL) March 23, 2020

The redesigned horns — which are meant to mimic the shape of a perfect spiral, a wave and the horns on a ram — complete the re-brand.

“The one thing we heard consistently from our fans over and over in the process was they had a real preference for blue and yellow and the horns,” Rams COO Kevin Demoff told The Los Angeles Times. “The people said the Los Angeles Rams were about blue and yellow and the horns. We really took that to heart and that was the design premise that we started with. There is also a different subset of fans that liked blue and white, so we have also included white as our third color because it does play a part in our history.”

The Rams originally planned to unveil the logo and colors during an event on Saturday but were forced to turn it into an online reveal due to the coronavirus pandemic.

A new look for your Rams.

Check out all the details » https://t.co/GrA8Lxs91o pic.twitter.com/1MN217RMK8

— Los Angeles Rams (@RamsNFL) March 23, 2020

Next up to be unveiled by the Rams this offseason? The team’s redesigned uniforms and helmets.

“The uniform reveal is up in the air,” Demoff said. “All the plans we had for the uniform unveil included a large public gathering with our fans that can’t take place right now but we want them to be involved because they played a big part in this. They told us they wanted the horns and they wanted blue and yellow and that’s what we did.”

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