Though they haven’t made it past the divisional round of the NFL playoffs since winning the Super Bowl in 1996, the Dallas Cowboys are still America’s team.
The Cowboys, who went 8-8 last season and failed to qualify for the postseason, played in three of the five most-watched regular-season NFL games that aired on TV in 2019.
The most valuable American sports franchise, the Cowboys draw the highest attendance at their games in addition to generating the biggest TV audiences.
It’s a remarkable trick considering how mediocre the team has been in recent seasons, and Dallas owner Jerry Jones probably deserves some credit for it.
Always outspoken, Jones has never seen a press conference or microphone he didn’t like and has a knack for keeping the Cowboys in the news cycle.
For proof, look no further than how Jones was able to make the team’s obvious firing of former coach Jason Garrett national news even when it was a foregone conclusion he’d be canned and replaced.
“While people love the Cowboys, or love to hate the Cowboys, it’s clear that people love to watch the Cowboys,” NBC Sunday Night Football executive producer Fred Gaudelli told Front Office Sports. “The team has a tradition of exhilarating wins, crushing defeats, larger than life personalities, a showplace stadium, and everything in between. And then you add (owner) Jerry Jones — who always keeps the team relevant, regardless of record — and America is captivated.”
According to a FOS source, a Cowboys appearance in the Super Bowl would set a new record for America’s most-watched TV show.
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