Spotify Is Testing Out an In-App 'Create Podcast' Button

The joke is that everybody has a podcast (well, 750,000 of you do).

And now Spotify is going to make having one even easier. Just months after acquiring the podcast creation tech company Anchor, code leaker Jane Wong spotted a new button in Spotify’s podcasts library entitled “Create podcast.” According to the Verge, pressing it either sends users to the Anchor app or to an information page about the app.

Spotify is testing "Create podcast" button to funnel their app users to Anchor, a podcast creation platform that Spotify recently acquired

It's interesting there is a Brazil version of the Anchor promo page pic.twitter.com/0dJz7GoOYK

— Jane Manchun Wong (@wongmjane) August 27, 2019

Anchor allows people to create podcasts straight from their phone. It seems to be part of a bigger move by the music streaming giant to control the podcast realm; earlier this year the company acquired the podcast network Gimlet Media (Homecoming, Reply All) and already owns a podcast editor called Soundtrap, which makes editing podcasts “as easy as using Google Docs” (literally: you edit the transcript, the software cuts the corresponding audio).

“In just shy of two years, we have become the second-biggest podcasting platform,” as Spotify founder/CEO Daniel Ek noted back in February. “Our podcast users spend almost twice the time on the platform, and spend even more time listening to music…Based on radio industry data, we believe it is a safe assumption that, over time, more than 20% of all Spotify listening will be non-music content. This means the potential to grow much faster with more original programming — and to differentiate Spotify by playing to what makes us unique — all with the goal of becoming the world’s number one audio platform.”

But don’t go just pushing buttons. For a primer on podcasting basics, check out our feature How to Start a Podcast (That People Will Actually Listen To).

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