The “Joe Rogan Experience” is one of the most popular podcasts in the U.S., but it’s about to be a little more exclusive.
As reported by the Wall Street Journal, the show’s entire 11-year library and new episodes of the podcast (including video podcasts) will become Spotify exclusives starting on September 1. The contract is reportedly worth more than $100 million … and hopefully not a handshake deal.
The streaming service has now spent millions to acquire podcast companies like The Ringer and Gimlet Media and emphasized the talk side of its service more aggressively. Rogan’s podcast will be available on both free and paid tiers.
Rogan, 52, is a comedian, TV host and MMA commentator who dives into topics ranging from sports to neuroscience. His podcast started in 2009 and currently sits at No. 2 on Apple’s podcast charts.
Rogan will maintain full creative control of his show. “We’re going to be working with the same crew doing the exact same show,” the host said on Tuesday. “The only difference will be it will now be available on the largest audio platform in the world.” (Update 5/21/20: The announcement added $4 billion to Spotify’s market cap value).
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