Things are changing at Playboy, and it goes further than dropping print. The magazine just unveiled Bad Bunny as its first digital cover star, making the 26-year-old artist the first male to pose solo on the cover of Playboy since the late Hugh Hefner himself.
Bad Bunny’s digital cover, the magazine’s first since Playboy announced it would be halting its print run back in March, was shot by celebrity photographer Stillz in Miami, and features the Puerto-Rican trap artist decked out in opulent style including a gold toga, elaborate nail art and tiny gold Playboy bunny heads adorning his lips.
In the accompanying feature by E.R. Pulgar, Bad Bunny discusses his success in the industry, as well as his thoughts on love and sexuality. “I think that sex is a giant world, and everyone is free to see it as they want and do it with whoever they want, however they want, with infinite possibilities,” he told Pulgar.
The artist, whose second album, Yo Hago Lo Que Me Da La Gana, became the highest-charting all-Spanish language album of all time after claiming the Number 2 spot on the US Billboard chart earlier this year, also spoke out against sexism in the music industry. “The music industry and society in general (treat women) like they’re nothing,” he said. “Women are human beings and deserve respect and the same treatment as anybody else.”
Bad Bunny is the second male to star solo on the cover of Playboy, following only founder Hugh Hefner, who appeared on the cover of the magazine’s November/December 2017 issue following his death in September of that year. Prior to Hefner, eleven other men, including Burt Reynolds, Donald Trump, Bruno Mars and Steve Martin, have appeared on the cover, but all with at least one female model present.
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