Tom Ford isn’t just the founder and designer of his eponymous label. He is also the ultimate client. He swears by the products his fashion company makes. So when Ford decides he wants to make something new, it’s a guarantee that he’s already thoroughly tested and approved it. That’s why the designer’s new watch, the Tom Ford 001, doesn’t look overwhelmingly new or striking. But the traditional style speaks to Ford himself.
“In general, I dislike a trendy watch, as I am a fairly classic person,” Ford told GQ. “For a man who is more traditional, watches are really one of the few accessories he can wear outside of maybe a wedding ring.”
The rectangular watch comes in either 18-karat gold or stainless steel in one of three finishes: brushed, polished or matte (with either a white or a black face).
“I have always preferred tank watches, so it felt natural to introduce the rectangular shape to our customer first,” Ford said to GQ. He plans to release round watch styles next year.
The 001 has many strap options, and they can be swapped quickly and easily. Ford described it as “literally like pulling the belt out of the belt loops on your pants.”
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