If you’re the type to dabble in a variety of ride sharing and meal delivery apps, Uber is looking to buy your loyalty (and clean up your home screen) with a new subscription service combining all of its features under a monthly fee.
Currently in its pilot phase, the new service is being tested in various cities, TechCrunch reported. While Uber is testing different variations of the offerings, each version features a fixed discount on all Uber rides, free Uber Eats delivery and free JUMP bike and scooter rides for a monthly fee of $24.99.
In other locations, the company is testing a modified subscription at a lower price that offers discounted rides and free Uber Eats delivery on orders above a certain amount.
“From meals to wheels and everything in between, we’re always looking for ways to make Uber the go-to option for your everyday needs,” an Uber spokesperson told TechCrunch in a statement.
The combined subscription service follows the launch of Uber’s Ride Pass last October, which offered users discounted rides for a monthly fee. The new subscription service will be the first to combine all of Uber’s services into one package, giving the ride sharing company an edge on competitors like Lyft, whose All-Access product is limited to discounted rides.
As TechCrunch noted, Uber’s comprehensive subscription package is a smart way to get customers to fully commit to the brand in an industry where brand loyalty and differentiation are major challenges. By offering all its services under one subscription, Uber hopes to encourage users to rely on those products rather than split their usage among multiple ride sharing and meal delivery services.
It is unclear how long the testing phase will last or if Uber has plans to expand the product.
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