Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

The 12 Cars, Trucks and SUVs We’re Most Excited to Drive in 2025

What do automakers have in store for the year ahead? Tougher Defenders, a comeback story for Cadillac and deliciously retro pickups, for starters.

The Year the Tech Nerds Became the Bullies

There was a time when Jeff Bezos and Elon Musk were interested in innovation and high-minded ideals, but that pretense has been shed in favor of a new goal: power

The 12 Best Cars, Trucks, SUVs and Motorcycles We Drove This Year

Including a transcendent EV, the pickup Americans should be obsessed with and a two-wheeler that outdid supercars at Monterey Car Week

Plunge CEO Ryan Duey Goes to Sleep Thinking About the Roman Empire

The 38-year-old shares the personal and professional habits that helped him build a cold-plunge empire

The 28 Best Gifts for the Home, From Host Gifts to Cold Plunges

We’ve got affordable options as well as big-ticket gifts that are simply begging for a humongous red bow

The Best Cyber Monday Deals for Your Home and Kitchen

Cold plunge tubs, Brooklinen towels and sheets, cast iron skillets and much, much more

An Analog-Digital Workhorse, Super Titanium Stunner and 8 Other Citizen Watches We’d Gladly Gift

You tell us who you’re buying for, we’ll tell you the diver, dress watch or even novelty timepiece to pick up

A Moon Watch, Navy Prototype and 8 Other Bulova Watches to Gift This Year

Whether they’re a collector or need one timepiece to do it all, we’ve got a pick for the people on your list

To Run a Cutting-Edge AI Company, Brian Cook Goes Racing on Weekends

The WellSaid CEO also swears by office culture, Clayton Christensen books and Brian Eno’s deck of cards

An Ode to the Carving Sweater, the Unsung Hero of Festive Menswear

You should be dressing like Dylan McDermott in the ‘90s remake of “Miracle on 34th Street” from now through New Year’s

Review: Field Company Solves One of the Biggest Gripes People Have With Cast Iron

We’ve been using their No. 8 skillet for over three years. Here’s how it holds up.

What’s Your Dream Car? Kindred Motorworks Will Top It.

The original Broncos and VW Buses you love, with all the modern features you can’t live without

No One Exposes Elon Musk’s Lies Like Jason Fenske

By breaking down Musk’s deceptions at Tesla, the Engineering Explained host also reveals the fallacy of the billionaire’s genius image

There Are Tons of Flannel Shirts. What Makes This One "Perfect"?

My six-week test of the Perfect Flannel Shirt from Orvis proved how big a difference a bunch of small details can make

The YouTube Guide to Cars

Want to learn how to change your oil? Restore a vintage VW? Watch test drives before buying? These are the eight channels to know.