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When you’re shopping for a new watch, please remember that price doesn’t matter. A $2.5 million timepiece can look like a Burger King watch, and a sub-$300 Seiko can look like a million bucks (OK, maybe a few thousand).
The problem is that some of the best sales happen online, like the Seiko clearance currently happening at Macy’s where already discounted watches are an extra 15% off with code WINTER. You can pick up a stellar diver or dress option for up to $190 off, but if you don’t know what these look like in real life, you might end up with one of their more gauche options
To help, we’ve picked out five of the best below, whether you’re looking for a stainless-steel daily wearer, a churched up nighttime option or a sportier diver.
Automatic 5 Sports Watch With Stainless Steel Bracelet
Prospex Diver With Pepsi Dial and Black Silicone Strap
Presage Dress Watch With Brown Leather Strap
Prospex Special-Edition Diver With Blue Silicone Strap
Prospex Diver With Rounded Stainless Steel Case
Interested but not quite sold? Shop the rest of the Seiko sale here.
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