Lingerie Company Agent Provocateur's U.S. Unit Files for Unsexy Bankruptcy

An Agent Provocateur store is displayed on February 16, 2017 in London, England. Private equity firm 3i has been looking into options for the company after it was struck by lacklustre sales and accounting issues. (Carl Court/Getty Images)

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Not everything that glitters is gold—even when it’s attached to satin lingerie.

According to MarketWatch, British lingerie company Agent Provocateur’s U.S. operations has filed for chapter 11 bankruptcy.

Bankruptcy was filed in order to sell off its assets to Four Marketing Group, which had already taken over the company’s U.K. flagship operations.

Once one of the premiere ladies’ lingerie brands in the world, Agent Provocateur was founded by the son of Sex Pistols manager Malcolm McLaren, John Corré. During its heyday, the company employed some of the world’s most famous models, including Kate Moss and Chloe Hayward, and even Hollywood actresses Penélope Cruz and Maggie Gyllenhaal.

Take a look at some more of the former brand’s best-known models below. At the bottom, watch Cruz’s directorial debut shot for the brand.