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It is unequivocally the summer (but really, the year) of Barbie. Even before the much-anticipated Greta Gerwig film was released on July 21, the iconic pink aesthetic synonymous with the renowned Mattel doll — now commonly referred to as Barbiecore — was inescapable. The film’s marketing department has been lauded for its talents, some calling Barbiecore “a masterpiece in marketing.” A big part of that marketing strategy? Innumerable Barbie collaborations with brands.
Buckle Up, Fellas: Barbie Is Coming for Your Closet
She’s Barbie. He’s just really into pink menswear.
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Now’s the time to surprise her with something niceWe’re not sure of the exact number, but per some reports, the film has launched thirty-plus marketing collaborations with brands, spanning all categories, namely home, beauty, travel and fashion. These collabs feature products decked out in Barbie’s signature pink palette, obviously, but many are also laden with photos of Barbie, the iconic Barbie logo, groovy patterns, lots of bedazzling and other designs that clearly scream Hi Barbie! And now that the film is out to sold-out theaters and glowing reviews, Barbiemania is more unavoidable than ever.
While we’re embracing Barbiecore, the inundation of Pepto Bismol-colored everything can be overwhelming to the senses, and with so many Barbie-themed products, how do you know what’s really worth the money? There’s a lot of pink junk out there, but there are also plenty of fun, quality and functional Barbie-inspired commodities and keepsakes to celebrate the film and current cultural phenomenon — many of which would make for great gifts, might we add.
Below we rounded up the ones worthy of your many doll hairs. Some are official Barbie The Movie collaborations and others are just hot pink products we think are pretty groovy and she’s sure to love.
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