In recent years, a growing number of high-profile commercials have opted to pay homage to beloved films — in some cases playing out like unofficial sequels. Bill Murray and Stephen Tobolowsky revisited Groundhog Day in a Jeep ad earlier this year, and Bruce Willis did an ad for DieHard that played out like a lost installment from the Die Hard franchise.
The latest big names to do this? John Travolta and Samuel L. Jackson. The two Pulp Fiction costars appeared in a new ad for Capital One with an abundance of nods to, well, Pulp Fiction.
The ad features Travolta as Santa Claus and Jackson as himself, carrying on a conversation via videochat about coupon codes and profanity. Viewers will likely catch references to Travolta’s Pulp Fiction bolo ties and dance skills, while Jackson’s shirt makes a roundabout reference to the “Royale with cheese” scene the two men shared 26 years ago.
It’s a low-key but enjoyable ad, and it may well leave you with a craving for a milkshake during the colder months. That, in and of itself, is no small feat.
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