ASICS and Reigning Champ Drop the First Great 2020 Olympics Collab

Doesn't get more limited-edish than this

ASICS and Reigning Champ Drop the First Great 2020 Olympics Collab

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Here’s a damn near flawless collaboration from one of the most trusted names in running and one of the hippest brands in elevated sportswear: ASICS and Reigning Champ just teamed up on a pair of GEL running sneakers and a lightweight running jacket ahead of the 2020 Olympic Games in Kyoto.

ASICS is based in Japan (Kobe), while Reigning Champ is just across the Pacific in Vancouver, and even though ASICS has 65 years on RC, the pairing feels natural. Each brand favors high-performance gear that doesn’t skimp on style, and that commitment is on full display here. The GEL-Kayano 25 mixes a springy midsole with a navy/tan colorway, while the Light Jacket features a ripstop nylon fabric and a spray-painted fade.

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