If you keep up with the rise and fall of the stock market, you’re probably aware of the fact that activewear brand Lululemon saw a considerable spike in share value recently, thanks to their impressive quarterly earnings report.
The company saw significant year-over-year growth in sales and surpassed their analyst-expected revenue. Much of that growth is due their expansion into clothing that can be described as casual or even business casual. On top of that is their strong push into men’s clothing.
Half a decade ago the only type of men you would catch in Lululemon were those saying Namaste 5-plus times a day. Now the company is on pace to have the men’s side of their business account for $1 billion in business by next year. COO Stuart Haselden said “We really believe that Lululemon can be a dual-gender brand, and that our men’s business can ultimately be as big as our women’s.”
A big way they did that was counting on their fanatical female fan base to buy clothes for the men in their lives (and according to Quartz 40% of menswear sales come from women). Another way they are capitalizing on men is the aforementioned expansion away from just yoga clothing and into casual or business-casual clothing. They have an ABC Pant that sells like hotcakes, and for good reason, the ABC stands for Anti-Ball-Crushing. They’re creating clothing for men in every aspect of their lives, from the gym, to lounging around and running errands to the office.
We’ve gushed over Lululemon’s great products plenty of times before, and we think it’s time for you to set aside your machismo and look into a brand that used to be for women, but now is making great clothes for men too. Below we’ve laid out our essentials from the growing brand:
ABC Pants
The ABC stands for “Anti Ball Crushing” which is something I think we can all agree we are in favor of. These pants feature a roomier crotch than typical chinos, are made with sweat-wicking and stretchy fabric and come in a variety of colors. Great for commuting.
Metal Vent Tech Short Sleeve Tee
Made for working out, this tee features strategically placed vents for optimal cooling and is made with fabric infused with silver to prevent the growth of odor-causing bacteria.
Metal Vent Tech Polo
Pretty much the same thing as the tee above but with a collar. This will be your new favorite shirt to wear to the tennis or golf club this summer.
Pace Breaker Short
Ideal for any and all types of workouts, although we bet these would fare decently in the pool, too, thanks to their interior liner and quick drying fabric. They also feature a phone pocket with cord exit, should you not be on that bluetooth game yet. Breathable, supportive and versatile thanks to multiple pockets, these are really just a great all-around workout short.
City Sweat Pullover Hoodie
A lightweight hoodie that is both sweat wicking and super comfy thanks to it’s makeup of French and a bit of lycra. Featuring hidden pockets for storing phones and anything else small you may need to have on your person.
At Ease Jogger
These joggers feature multiple tie points should you hit those workout goals and need to downsize in the waist (or the reverse). Textured and incredibly comfy, these can work just as well in the gym as they can for relaxing on the couch when you get home. Up to you.
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