Kylie Jenner is a force to be reckoned with on social media. Case in point: She caused Snapchat’s value to plummet $1.3 billion after she tweeted she doesn’t use it anymore. The youngest member of the Kardashian clan was just named the most expensive celebrity on social media. She gets an average $1 million per sponsored post on Instagram, Snapchat and more. So all the 20-year-old has to do is post at #ad for SugarBearHair or FitTea wraps and she makes $1 million.
This data was revealed by social media insights firm D’Marie Analytics, who say Kylie has officially passed Beyoncé as “the highest-valued influencer currently on social media today.”
“Kylie is an undeniable global brand, which may make some roll their eyes,” D’Marie Analytics CEO, Frank Spadafora, said in a statement, according to Maxim. “But the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve.”
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